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Brandweaver
Simplicity is key: Marketing VDP Benefits

Brandweaver Benefits

Reduce artwork and print costs
Creating your artwork online with pre-approved templates reduces the associated artwork costs. In addition significant print discounts of 20% can be made by centralising print through the system.
Visibility and control of marketing budgets with full reporting
Brandweaver is equipped with a powerful marketing budget tracking facility and with all of your marketing material in one place you can have complete control and visibility in what is created, by who and how much is spent on it – all with a comprehensive set of reports for analysis.

Site marketing budgets can be managed to view budget against activity along with campaign tracking of centralised campaigns – with powerful analysis detailing budgets for individual site up to head office.
Reduce time spent servicing outlets and ad hoc marketing requests
Remove the associated burden of ad-hoc marketing requests naturally generated by servicing a multi site business, by allowing base templates to be created and sent to print directly through the system – with peace of mind that you are in complete control of brand consistency.
Total control over brand consistent marketing material
As the marketing department you decide what can and can’t be changed within the marketing collateral, all templates can strictly adhere to brand guidelines. With complete visibility to what is being created locally.
Instant artwork production and ordering
As all your marketing templates are now accessible anytime through the web you can instantly create and order. With a simple and intuitive interface there is no need for in-depth training.
Streamlined process between central marketing campaigns and distribution
You can put entire campaigns onto the system that can then serve as a central resource for campaign management and distribution.
A systematic approach to on and offline marketing material.
The system can facilitate all kind of work types, from Advertising to POS and even Email and SMS, giving a central and efficient system for dealing with nearly all marketing collateral including merchandise.
Central point for ordering print items
As a central point for all ordering and managing printed items including stationery, Brandweaver allows you to reduce the administration overhead and also the associated logistics problems.
Marketing communication channel
Brandweaver is not just an artwork reduction tool it can be used as a complete marketing communications system – from distribution of Brand Guidelines to managing your marketing budgets.
Financial system integration
Brandweaver can integrate seamlessly with your current financial software – giving accurate financial figures that can be reconciled with the system.
Online training of the system
Brandweaver comes complete with customised training videos that can be used as a full training facility or as a resource for best practise videos in the future.
Allows for local marketing initiatives
Giving outlets the flexibility to design brand consistent localised material – to take advantage of local opportunities or tailor the message to local initiatives.
Faster print turnaround times
With stringent print SLAs Brandweaver can significantly reduce print delivery times.
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